Vincent Cerf, the senior evangelist at Google, was recently asked a very interesting question while giving an excellent speech at a seminar on e-government initiatives. He was asked if he thought there was a way for Google to have special "Google AdSense" for government websites. He smiled one of his famous smiles and said he liked the question very much.
Well, so do I as a taxpayer, because if e-government initiatives can be funded in part by advertising, then we'll have less taxes and we'll have more robust e-government websites. This could be a significant win/win situation for everyone. The lightbulb went out so I decided to put this on the online think tank agenda to discuss. We found that it would indeed make sense and that certain types of business or non-profit organization would not compromise or reflect negatively on a government agency.
For example; For example, a group of advertisers includes graffiti control companies, the American Cancer Society, flood rescue services, leak detection companies, building inspection companies, the local cable company, water utilities, taxi companies, local children's sports groups, etc. This could easily be done and this would not be a conflict of interest and it would appear with a little disclaimer, and those click ads would get paid for the site. It makes sense.
We know there are reasons not to place advertising on government buildings, vehicles or websites. But there are also good reasons for this. For example; Advertising on school buses can be distracting and cause an accident, so it might not be a good idea. But certain types of advertising on a dog catcher truck, garbage truck, law enforcement vehicle could be tolerated and could lower costs for us taxpayers. I think if we think about it properly, we can create a win/win situation for everyone.
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